Sunday, October 6, 2013

pic a day 2013 - 279 - Peter Greenhalgh

279: October 6
I’ve got a tiger on my tank

London to Brighton Land Rover Run, Madeira Drive.

Esso’s “Put a tiger in your tank” campaign in the Sixties was one of the most famous in advertising history. There was a bumper sticker that said “I’ve got a tiger in my tank” and tiger tails were sold to fix around petrol caps – I remember having one as a kid. Amazingly, about 2.5 million tails were bought in the US alone and the bits and bobs are still selling strongly on Ebay.